The Jackal aims to inform and inspire affluent, urban men and help luxury brands to engage them.


The Jackal

The Jackal was conceived to fill a gap in the market for a title aimed at affluent, intelligent, urban men who are no longer buying newsstand magazines. Our free distribution model allows us to reach this elusive audience by targeting them via ‘brand-to-hand’ at 25 London transport hubs; and ‘in-venue’ at five airports, the Eurostar, corporate businesses, 5-star hotels, private members’ clubs, menswear stores and other upmarket establishments. We’ve already partnered with over 40 luxury and premium brands who are keen to engage with our audience, and with luxury adspend in magazines, online, video and social set to reach £251m in 2019, we have a huge opportunity for growth. Our ambition is to make The Jackal the UK’s most influential upmarket men’s lifestyle media brand and investment allows us to increase our publishing frequency, grow our digital audience, build up the creative content studio and ready the business for an ecommerce launch.